Content is an amazing way to grow your reach online. If you’re looking to showcase your authority, establishing consistent content is a great way to achieve your goal.
Here’s a list of the common types of content that can be used to build a dynamic collection of content aimed at reaching your target audience:
Blog Post: The most common of all pieces of content, the blog post is an informative piece of written content that lives natively on your brand’s website or blog. Blog posts can be reviews, opinions, informative fact-based posts, lists and more. While the written-word is the key to a blog post, multimedia elements like video, photo, graphs or other items that help tell a story only add to its value.
Photos & Galleries: If a picture says a thousand words, then what does an entire gallery of them tell your consumer? With the ease-of-use of digital photography (high quality cameras and easy-to-use mobile devices), photos are a great way to spread your word both on your blog and across social media platforms for enhanced reach.