Why should coaches and instructors use social media for their marketing?


Coaches and instructors are often told they should be active on social media. But why? We examine three key virtues for coaches getting on Twitter, Facebook and other important social networks for growing your reach.

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Get Our New E-Book: Small Business Owner’s Guide To Thinking Like a Journalist


The thing that scares business owners and marketers most about content is the fear of the unknown. Where will it be published? How will my prospects and customers find it? Questions abound. In our new E-book, Small Business Owner’s Guide To Thinking Like a Journalist, I aim to answer the two most pressing questions newbies like you have about content marketing:  • What will I produce? • How will I produce it? The short answers to those questions can simply be answered by thinking and writing like a journalist. The longer versions of those answers are a bit deeper and …

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Tools I Use: Hosting, platforms, themes, services & more


My goal for Content Game Plan is to help all people use content to achieve their business, organizational or personal goals. With that, I want to share some of the resources I use on a daily basis that help me create quality content. Below are my personal recommendations, based off of experiences using the respective resource. Please note that any purchases you make of these products or services may result in an affiliate commission for me. Do you have a resource that you think I should be using? Drop a note in the comment section. I love hearing about new …

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New Year’s Resolutions for the content marketer: 3 goals & actionable steps to win with content this year


The new year is officially here. Christmas and holidays are officially history (until next year). You had one last party night (until the next one) and you’re ready to get down to business. And good for you! You’ve come to the right place. As we ring in 2016, we all set goals, aspirations and resolutions for the next 365 days. If you’re — like me — making content a chief priority in 2016, I present the ultimate list of resolutions for the year. And, what’s a resolution without an actionable plan? With each resolution below, I offer an actionable plan that …

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