10 types of content to build your authority with

Content is an amazing way to grow your reach online. If you’re looking to showcase your authority, establishing consistent content is a great way to achieve your goal.

Here’s a list of the common types of content that can be used to build a dynamic collection of content aimed at reaching your target audience:

Blog Post: The most common of all pieces of content, the blog post is an informative piece of written content that lives natively on your brand’s website or blog. Blog posts can be reviews, opinions, informative fact-based posts, lists and more. While the written-word is the key to a blog post, multimedia elements like video, photo, graphs or other items that help tell a story only add to its value.

Photos & Galleries: If a picture says a thousand words, then what does an entire gallery of them tell your consumer? With the ease-of-use of digital photography (high quality cameras and easy-to-use mobile devices), photos are a great way to spread your word both on your blog and across social media platforms for enhanced reach.

Why should coaches and instructors use social media for their marketing?

Social media is crucial for coaches and instructors hoping to build their businesses, grow their reach and amplify their impact. This probably isn’t the first time you’ve heard that statement.

But, why?

Why is social media so important for coaches and instructors? What can it do for a coach hoping to grow their contacts? How can social media help instructors fill their appointment books?

What can it do for the bottom line?

Content For Coaches Spotlight: Michael Breed

Nationwide teacher of the year for 2012? Check.

Proprietor of his own academy at one of the industry’s hottest facilities? Check.

Calls several major industry manufacturers sponsors and supporters? Check.

Host of a hit television show on the industry’s dominant channel? Check.

How would you like to call these your own accomplishments? Believe it or not, you can. All you have to do is follow the hard work, trajectory and mantra of leading golf instructor Michael Breed.

In Breed’s own words: “Let’s do this!”

Best Content Marketing: Zillow Porchlight

Editor’s Note: Each week, The Playbook brings you all-star performances from the world of content marketing. While we specialize in content marketing inside the sports industry, these best-in-use examples won’t necessarily be tied to the sports world. We hope you gleam from these spotlights ideas, best uses, tutorials and more. If you have a specific group you’d like us to examine or, better yet, you’d like us to spotlight your own content marketing efforts, please contact us.

Zillow, for many of us, is an app. It’s an app we turn to when we’re either actively looking for a house or simply want to dream about what could be for our families and friends.

For those of us in the content marketing space, though, Zillow — or more specifically, its Porchlight Blog — should be considered a shining example of how to do things right.

Get Our New E-Book: Small Business Owner’s Guide To Thinking Like a Journalist

Content Marketer's Guide To Thinking Like a Journalist (2)The thing that scares business owners and marketers most about content is the fear of the unknown. Where will it be published? How will my prospects and customers find it? Questions abound.

In our new E-book, Small Business Owner’s Guide To Thinking Like a Journalist, I aim to answer the two most pressing questions newbies like you have about content marketing: 

What will I produce?

• How will I produce it?

The short answers to those questions can simply be answered by thinking and writing like a journalist. The longer versions of those answers are a bit deeper and this guide will help you navigate them.

So, you’re ready to enter the ranks of content marketing? You’ve had enough with local advertising and realize that, without owned media, social just isn’t working for you?

To that, I say welcome. And with that welcome, I welcome you to begin downloading our new FREE E-book, Small Business Owner’s Guide To Thinking Like a Journalist.

Tools I Use: Hosting, platforms, themes, services & more

My goal for Content Game Plan is to help all people use content to achieve their business, organizational or personal goals. With that, I want to share some of the resources I use on a daily basis that help me create quality content.

Below are my personal recommendations, based off of experiences using the respective resource. Please note that any purchases you make of these products or services may result in an affiliate commission for me.

Do you have a resource that you think I should be using? Drop a note in the comment section. I love hearing about new tools and tricks to make my work more efficient.

New Year’s Resolutions for the content marketer: 3 goals & actionable steps to win with content this year

The new year is officially here. Christmas and holidays are officially history (until next year). You had one last party night (until the next one) and you’re ready to get down to business.

And good for you! You’ve come to the right place.

As we ring in 2016, we all set goals, aspirations and resolutions for the next 365 days. If you’re — like me — making content a chief priority in 2016, I present the ultimate list of resolutions for the year. And, what’s a resolution without an actionable plan? With each resolution below, I offer an actionable plan that will help you begin achieving your marketing and content dreams.

Without any further adieu (time’s, ticking folks), I present New Year’s Resolutions for the content marketer:

Resolution #1: Start

You can’t succeed without starting. This is a lesson I’ve learned myself. There’s no better time to get going than the present and the blank canvas a new year brings is even more reason to provide yourself some momentum. Simply put, start. Adjust things along the way. By this time next year, you’ll have a new set of resolutions for your business and many of them will be dealing with the leads, prospects and customers you’ve gained since starting your content marketing.

2016 will be the year of me — and you!

I’m fed up. It’s been long enough. Now is the time.

I tell myself that most days.

When I think about how well others are succeeding online and consider all of the knowledge and expertise in my head, passion for content and ability to work my ass off, I can’t fathom why I haven’t started yet.

But today’s not that day. Today is the day I take a step forward and simply … press … publish.



Welcome, friends to the new Content Game Plan.